Samsung Electronics Co., Ltd.
Source: Samsung Electronics Co., Ltd. |

Samsung introduces innovation that matters in cleaning

The days of forgetting to put garments in the wash are over, thanks to Samsung Electronics’ new AddWash Front Load Washer, which makes it easy to add laundry in mid-cycle

Samsung will debut this innovation – alongside its other groundbreaking home appliance introductions – at Samsung Africa Forum 2016

JOHANNESBURG, South Africa, February 18, 2016/APO (African Press Organization)/ --

Samsung Electronics Co., Ltd. ( a global leader in home appliance innovations, today announced a significant addition to its laundry lineup for 2016, which features intuitive and clever design changes that translate into big benefits for consumers. The new product showcases simple, yet truly practical innovation that changes the way consumers look at cleaning. Samsung will debut this innovation – alongside its other groundbreaking home appliance introductions – at Samsung Africa Forum 2016.

“Samsung’s focus is on marrying beautiful design and practical innovation to create appliances that help consumers be more efficient. Taking note of the way consumers tackle cleaning in their home, we set out to create simple yet meaningful solutions to address obstacles they often just accept as part of their routines,” said Sunil Gupta, Africa Regional Product Manager, Digital Appliances. “Our latest washer reflects Samsung’s commitment to infusing refined style, thoughtful innovations and unmatched performance into everything we do.”

Making the Washing Machine Work on Your Schedule

Samsung recognises that in the rush to get laundry done on a frenzied weeknight or during a crazy weekend, a stray sock may simply get overlooked in the race to get everything else done – so Samsung’s simple, practical response to that is to add the industry’s first “AddWash” door to its front load washer. The Samsung AddWash Front Load Washer has a distinctive access door that makes it convenient to add any item such as a piece of forgotten laundry or extra detergent in mid-cycle without needing to drain the washer and open the main washer door.   

All it takes is a push of the Pause button, and in a second the extra door can be opened, and it’s big enough to add a sweater or even a pair of jeans. Users can also put in hand-wash items or add extra amount of fabric softener at the start of the rinse cycle.

Samsung’s core technologies applied

The new Samsung AddWash model features Samsung’s innovative technologies to deliver superior time saving and washing performance – making sure you get the clean you need in as little time as possible. From gently caring for delicate fabrics, to advanced technologies that make detergent work harder, to a full load washed in as little as 59 minutes, Samsung’s AddWash can easily keep up with your family’s toughest laundry tasks.

The SuperSpeed cycle, for example, is enabled by the SpeedSpray technology, which shoots out jet sprays of water, so detergent gets rinsed quickly and cleans clothes faster. The water sprays then shower the laundry with clean water, which is drained away simultaneously.

The ecobubble™ technology pre-mixes detergent with air and water, and then fills every inch of the drum with bubbles that penetrate the fabric 40 times faster than the normal mix of water and soap. The ecobubble™ offers both gentler fabric care and outstanding wash results even in cold water, while delivering energy savings as well.

Samsung’s AddWash also has a Digital Inverter Motor, which delivers superior energy efficiency, minimal noise and longer-lasting performance.

A smart washing machine

The Samsung AddWash Front Load Washer comes with an array of smart functions, which work with both Android and iOS smartphones. That not only makes it easy to monitor the progress of the laundry program, but also offers the option to alert users on their smartphone just before the start of a new washing cycle, for example if they want to add a few delicate or hand-wash items towards the end of the wash cycle.

Distributed by APO Group on behalf of Samsung Electronics Co., Ltd..

Sthe Shabangu
Samsung Electronics Africa RHQ
Tel: +27 71 683 2337

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. ( inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.